M4 - FINAL MUSIC VIDEO

THE YOUTUBE VERSION

THE BROADCAST-STANDARD VERSION

 

Exporting the video

We made two versions of the video - the first as a master copy and a second for youtube.

1. FILE > NEW > PROJECT
2. We chose 1920x1080 resolution 
3. Set it to 25 frames per second to be compliant with UK/EUROPEAN television HD broadcast standards. 
4. Apple Pro Res
5. The music is Stereo at 48kHz as this is broadcast standard.

It ensures image loss is restricted and the detail of the video remains. It can export in full 8K, 4K, HD (up to 1920×1080), many others I may have missed off. Apple ProRess 422 discards pixels from the video, making it look much less obvious than an h.264 export while still remaining to be a lossy export.

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We exported a lower quality version to be  compatible with YouTube by following these steps:

1. FILE > SHARE > MASTER FILE
2. Amend SETTINGS
3. Choose H.264
4. Save the master file in your Music Video folder on the DESKTOP and call it Claws H264 version.

H.264 is a type of video compression commonly exporting and distributing high-resolution video.  H.264 is a lossy file which means that when it is compressed (made into an h.264 file), some of the data is lost in the process, making it look a little laggy and fuzzy sometimes. The files are still high quality but have bits missing from them.

So, did we meet the brief? 

Our final video uses the entire music track for Claws with time to spare - we made sure we had ample shots to cover this.

Our video definitely fits the bizarre, otherworldly
tone that some of the others in the genre met (ie.
Mr. Brightside by The Killers), however it isn't
monochromatic like we had planned. We did
tone down the saturation of each colour, instead
upping the blue of the coat and the red of the scarf for interesting pops of colour.
As for iconography, we did end up with some mystery shrouding the identity of the artist and, due to a slight change, we only got shots of his hands.
I think we've very clearly reflected the song's lyrics in a visual format, and at points enhanced them rather than blatantly illustrated them for the viewer.
In relation to Goodwin's theory about music videos, I believe we've represented and added to the lyrics in a creative way - we've interpreted it with help from the artist and he was happy with how it turned out. As we've said, the distinct lack of iconography really works to identify the artist. I'm happy with how it all went.

Feedback

Given by D. Urwin

• Mentioned 'rotoscoping', which is where you would animate individual frames over the top of your footage. We've used the animated-effect on our footage to give the impression of rotoscoping, but we don't quite have the time to properly rotoscope any of our footage. 
• We're aware of the fact that some of our frames are slightly different speeds, and this is because of final cut pro's limitations as an editing software. Ideally, 12fps is the speed of animations and we would work towards that given more time. 

ARTIST FEEDBACK

• "I'm happy to have people listen to my music and find meaning in it like I do."