P1 - ANALYSIS OF PRIMARY AUDIENCE RESEARCH

We created a survey to send out about our target audience, in order to collect data to inform our ideas. There were certain trends in the data we got back and that's what we're going to discuss today.


PSYCHOGRAPHICS

Psychographics are the generalisation of audience members to better cater to them.


THE SURVEY

The majority of our audience was:

White

Female

Straight



Summary

Our demographic is very straight and white because of the area we live in, and also likely because of the types of people that felt compelled to fill in the survey.

Conclusions

I would like to target more of a niche audience.