P2 - SECONDARY RESEARCH

 

SOCIAL MEDIA ENGAGEMENT

According to Stacey McLachlan at blog.hootsuite.com, "of course you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one." I love this sentiment because, in the world of advertising, I believe it's much more valuable to keep a niche audience truly engaged than to grab temporary attention from a larger group. To engage someone is to create a fan, and when you're marketing a TV show you're going to want fans. Indeed, she goes on to say that, "as a business, it’s quality, not just quantity, that you should be striving for." 

So, with this in mind, how do I engage people on social media? When marketing Croak, I think I would benefit from finding a niche in the market for TV dramas - something like 'oddball murder mystery'. To measure engagement on social media, there are a few metrics to consider:

• Shares or retweets
• Comments
• Likes
• Followers and audience growth
• Click-throughs
• Mentions (either tagged or untagged)
• Using branded hashtags

As an example, the new Xbox Series X used the hashtag #poweryourmemes

STRANGER THINGS PROMOTIONS

These experiences are entirely unique to “Stranger Things” and ensure that the show remains top of mind with audiences both offline and online.

sprinklr.com

unusual, innovative

engage your audience!!!!!!

maintain the momentum

capitalise on the 80s vibes

attract people over to netflix - they want people to join netflix

product placement - not bbc though - make fake brands playfully real

call line

INTERACTIVE - needs to be engaging to bypass the hundreds of things we see all the time, constant stream

vr video