Monday 16 November 2020

M1 - EVALUATE DIFFERENT CROSS-MEDIA ADVERTISING CAMPAIGNS FOR CONSISTENCY OF MESSAGE

 COMPARING ADVERTISING CAMPAIGNS - NEW CONSOLES 2020


MICROSOFT - XBOX SERIES X



SONY - PLAYSTATION 5



EXPECTATIONS

I'm expecting there to be synergy between the two campaigns - the companies have been competitors for as long as I personally can remember. Social media makes it easier for them to interact in the public eye and so recently they've been using their online presence to do just that.

THE COMPARISON:


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