Hip hop conventions

We live in a time wherein music genres have been blurred, turned inside out and explored completely. So many genres and sub-genres speak of our desire to categorize things and better understand them. It's quite difficult to keep up with but an important thing to learn if you want to market music. This is the hip-hop genre and the conventions its videos tend to use.

RAP/HIP-HOP
This heading covers quite a few sub-genres 
and these conventions 
used throughout.

Rap, R&B
These two are what people tend to picture when
they think of this genre. There is usually a strong 
relationship between the visuals and lyrics - rappers
often emphasize their points with gestures or objects,
such as cars.
Rappers often have strong iconography and perhaps 
even say their names in songs to remind people and
stick it in their minds. There are generally a lot
of shots of the artist.

There are rappers who subvert typical roles, such
as Missy Elliott (above)