IT HAS MANY SUBGENRES:
- LEGAL DRAMA
- DOMESTIC DRAMA
- TEEN DRAMA
- COMEDY DRAMA
GET STUFFED! - introduction activity
The basis of this activity was to draw prompt cards and create a drama scenario around them.
I worked on this initial idea with Theo Cryer.
These were the cards we drew.
This was my initial mindmap.
This was my page of ideas after that.
Our synopsis:
Alister is a nervous taxidermist determined to follow in his father's footsteps and make it in the big city. When his boss receives a big order from a rich client, Alister is forced to brave the most terrifying thing of all: other people.
TARGET AUDIENCE:
We decided our idea would be best aimed at 15 - 21 year olds as an audience.
***
CONSIDERING & INTERPRETING THE BRIEF
EDUCATE, ENTERTAIN, INFORM
CLIENT REQUIREMENTS & INITIAL IDEAS
- A BBC3 DRAMA
- AIMED AT 15-21 YR OLDS
- 6 EPISODES
- TACKLING SOCIAL ISSUES?
- METAPHORS FOR SOCIAL ISSUES?
- DOWN TO EARTH?
- WACKY AND STRANGE?
- ESCAPIST
COMPETITORS AND RIVAL AUDIENCES
- NETFLIX Owns a lot of different types and genres of entertainment, so quite difficult to compete with. Has a mass audience, but most prominently our own target audience of 15-21 year olds. Owns quite a few supernatural dramas such as:
- Sabrina The Teenage Witch
- Dirk Gently's Holistic Detective Agency
- Magic for Humans
I think there's a gap in BBC3's market for weird, supernatural or magic-themed shows. There are ways of theming shows around magic without huge effects, perhaps by focusing on the mysterious elements of magic or its effects on people. The magic in this theoretical show could be subtle or silly to make up for a lack of budget.
Netflix also owns a lot of detective and mystery-focused dramas. BBC3 does have some detective dramas, but less so aimed at our target audience of 15-21 year olds. Netflix' mystery dramas include:
- Luther
- Wormwood
- Riverdale
- ITV Owns mostly reality or celebrity shows rather than dramas, so the competition here isn't quite as relevant. The dramas they do offer are often aimed at older audiences, such as:
- Midsomer Murders
- Endeavor
- Cold Feet
I think ITV can be mostly overlooked as a real competitor if we are aiming our drama at 15-21 year olds. However, it's always good to research other dramas and their audiences because you'll likely get some overlap.
- CHANNEL 4
- HULU
GAPS IN THE MARKET?
- SOMETHING LESS DOWN TO EARTH, SOMETHING STRANGE. The dramas on BBC3 at the moment all tackle real world issues in a very forthright and real way - I think there's a gap in the market for something weirder to compete with Netflix and ITV.
CLIENT
BBC3 RESEARCH
BBC3 is part of the multimedia conglomerate BBC, a public service broadcaster with the intention to inform, educate and entertain. The BBC owns intellectual property in areas such as television, radio, magazines and online.
BBc3 in particular is the home of "documentaries, comedy, videos and articles" with the tagline "makes you think, makes you laugh". It's an online television platform because their audience, generally 16-34 year olds, is largely online rather than watching actual TV. Their focus is on producing shows rather than radio. They have more of a niche audience than other sectors of the BBC.
WHAT DOES WELL ON THE BBC?
Here we can see that Good Omens was BBC2's most popular show of the last week. However, when you add ITV into the mix:
We can see here that Love Island trumps all of these shows in terms of popularity.
FURTHER RESEARCH
The above article details that Ofcom have found an issue with the future of the BBC. It may be losing its audience to competitors online because of the younger generation shifting interest.
AUDIENCE RESEARCH
MARKET RESEARCH
PRODUCTION RESEARCH
psychographic interest??
How can we collect audience data?
Creating a questionnaire
Some potential questions:
What is your age?
What gender do you identify with?
What is your nationality?
What sexuality do you identify with?
What is the last TV drama you watched?
What devices do you prefer to watch
What genre do you like?
What channel do you like to watch?
What themes do you like?
What about dramas engages you?
What character do you identify with?
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