Monday 10 May 2021

M3 - LEGAL AND ETHICAL ISSUES

 

LEGAL AND ETHICAL

Regulations for TV advertising (particularly BCAP, the Broadcast Committee of Advertising Practice) ensure the public is not taken advantage of or exposed to particularly distressing things. Clearcast, a non-governmental organisation that pre-approves or denies advertisements, will check TV adverts against the BCAP codes to determine what can be shown to the public. We see different series advertised to us everywhere we go, and certainly on TV. From the ASA website, the codes that relate particularly to TV series are listed under BCAP.

💫TV ADVERTISEMENT💫

Regulations for TV advertising (particularly BCAP, the Broadcast Committee of Advertising Practice) ensure the public is not taken advantage of or exposed to particularly distressing things. Clearcast, a non-governmental organisation that pre-approves or denies advertisements, will check TV adverts against the BCAP codes to determine what can be shown to the public. 
Ofcom are the regulations board for advertisement in the UK, enforcing codes for broadcast. Required under the 2003 Communications Act, they ensure nothing harmful is broadcast to the public. 


💫TV SERIES💫

We see different series advertised to us everywhere we go, and certainly on TV. On the ASA website, the rules for TV advertisement still apply.  


💫CROAK'S TV ADVERT💫










No comments:

Post a Comment