MOANA
RELEASE DATE
2ND DECEMBER 2016
BUDGET
$150, 000, 000
BOX OFFICE
$690, 845, 539
DISTRIBUTORS (US & UK)
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SYNERGY
Disney owned the majority of the production and distribution process for Moana (split with Hurwitz Creative) - they could also advertise and make merchandise using companies they own as well. These things contribute to synergy because they all end up making Disney more money in the end.
PROMOTION ACROSS MEDIA PLATFORMS
As seen above, Disney have used their different media sectors to advertise and support their film. This means they get more promotion and more money overall.
TECHNOLOGICAL CONVERGENCE
The idea that, as technological progress continues, there will be less variation in the devices we use to access or do things. Where, in the past, we would have had individual devices to perform specific functions - nowadays, we have devices that perform multiple functions. For example, cameras and phones used to be separate things. Now, smartphones have built-in cameras.
You can watch Moana on any of your devices and
ATTACK THE BLOCK
A SUCCESSFUL BRITISH FILM
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