P2 - SECONDARY RESEARCH

 

SOCIAL MEDIA ENGAGEMENT

According to Stacey McLachlan at blog.hootsuite.com, "of course you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one." I love this sentiment because, in the world of advertising, I believe it's much more valuable to keep a niche audience truly engaged than to grab temporary attention from a larger group. To engage someone is to create a fan, and when you're marketing a TV show you're going to want fans. Indeed, she goes on to say that, "as a business, it’s quality, not just quantity, that you should be striving for." 

So, with this in mind, how do I engage people on social media? When marketing Croak, I think I would benefit from finding a niche in the market for TV dramas - something like 'oddball murder mystery'. To measure engagement on social media, there are a few metrics to consider:

• Shares or retweets
• Comments
• Likes
• Followers and audience growth
• Click-throughs
• Mentions (either tagged or untagged)
• Using branded hashtags

As an example, the new Xbox Series X used the hashtag #poweryourmemes

STRANGER THINGS PROMOTIONS

These experiences are entirely unique to “Stranger Things” and ensure that the show remains top of mind with audiences both offline and online.

sprinklr.com

unusual, innovative

engage your audience!!!!!!

maintain the momentum

capitalise on the 80s vibes

attract people over to netflix - they want people to join netflix

product placement - not bbc though - make fake brands playfully real

call line

INTERACTIVE - needs to be engaging to bypass the hundreds of things we see all the time, constant stream

vr video

PRACTICE - EXAM STYLE QUESTIONS

 

Q.7 - EVALUATE THE USE OF A PRODUCTION SCHEDULE FOR AN APP [18 MARKS]

• 3 PROS 
• 3 CONS
• project management software can organise better - can't manage a team with prod schedule, not visual or appealing
• app needs visuals
• contextualise
• POINT - EVIDENCE/CONTEXT - EXPLAIN 

A production schedule is helpful for the organisation of events leading up to a final version of the project. First of all, it will tell your team the personnel involved in each task - there's a column for crew's names, allowing you to assign certain members jobs. In addition to this, a production schedule will tell you the specific timing of each task. This makes it easier to get crew together for development or meetings. Your production schedule provides a list of the equipment needed for a task, making it much more viable to take heavy equipment on location; you're less likely to waste effort because everyone knows what to bring and when. Unfortunately, though a production schedule is helpful for organisational purposes, you'd need a Gantt chart to account for contingency time - if someone can't make a meeting, you'll have to make up for that lost work. An app will also need visual planning before scheduling to make it can happen; a Gantt chart would show this visually. It is also a lot easier to read a Gantt chart than a production schedule, making it another necessity for easy distribution and viewing by members of the crew. You'd need both to get the best use out of a production schedule. You may also benefit from project management software - it encompasses all of these scheduling tasks and also visualises tasks for easy viewing. It will also make contacting your crew more efficient so that everyone can do their jobs at the right times.

PRIMARY SOURCES

FINDING YOUR OWN DATA BY DOING RESEARCH YOURSELF

SECONDARY SOURCES

FINDING DATA FROM RESEARCH SOMEONE ELSE HAS DONE ALREADY

STUART HALL REP[RESENTATION THEORY!!!!!!!!!

planning software - microsoft project

camera

crayola crayons 

ugly unformatted notes to write up later

what do you need from a client?

deadline

target audience

the task and medium

existing products/house style (logos and colours)

genre

purpose of the product or project

resources

budget

VISUALISATION DIAGRAMS FOR POSTER - BASICALLY THUMBNAILS

if i did an app i could make it with drawn characters

exam paper and insert

the insert is the brief/scenario

FORMAL/INFORMAL

LEGALLY BINDING

CONTRACTUAL - BRIEF IS OUTLINED WITHIN A CONTRACT OF EMPLOYMENT

TENDER - CLIENT PUBLISHES AN AD FOR THE WORK, PEOPLE PITCH TO THEM AND THEY PICK ONE

COMMISSIONED - THE COMPANY SPECIFICALLY ASK PEOPLE TO CREATE THE ADVERTISING, PITCH ETC. 

what MUST you deliver?

what do you have creative control over?

OPEN - You have the freedom to make some decisions.

IMPLICIT - Inferred from the brief.

CONSTRAINTS - Boundaries that projects must work within (ethical, legal, time, cost etc.)

EXPLICIT - Clearly stated requirements that must be met.

P1 - NARRATIVE ARC (IMPROVED)